Taif is a city of unparalleled beauty and the historic home of ancient roses. It stands as one of the most economically diverse cities in Saudi Arabia and a prime tourist destination in the Arab world.
For centuries, Taif has served as the ideal environment for cultivating Taif roses, a tradition passed down through generations. Its historical economic significance, rooted in its role as a hub for trade caravans during the summer and winter journeys, coupled with its unique social, environmental, and economic factors, makes it a natural host for the Rose & Aromatic Plants Global Forum. Taif ’s deep cultural heritage and vibrant rose industry have positioned it as the global capital of roses.
To establish the rose and aromatic plant sector as a driving force for social, environmental, economic, and cultural growth in Saudi Arabia.
To support national strategies for the sustainability, development, and growth of the rose and aromatic plant sector by expanding its scope through collaboration with public and private entities and forging fruitful partnerships locally and globally.